Google Ads

Google Ads Google Ads

Google Ads



Google Ads, also known as Google AdWords, is a Google advertising system in which advertisers bid on specific keywords so that their interactive ads appear in Google search results. Because advertisers must pay for these clicks, this is how Google search makes money. This infographic will help you understand how Google Ads works, explain detailed information about the Google Ads auction and bidding process, and explain important factors such as quality score and cost-per-click.

Why Do Google Ads Appear?

The Google Ads auction is keyword-driven: Advertisers use a list of keywords related to their business products to target their ads-the terms people are most likely to use when searching for your products. Then bid for these keywords based on each bid. How much are they willing to pay for Google users to click on their ads? This bid, combined with the Quality Score assigned by Google based on the quality of the ads you submit, determines which Google ads will appear in the SERP. The advertiser pays a certain price (cost per click or CPC), which is calculated using the following formula:

This is where the term Pay-Per-Click (PPC) originates:

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