Links are still a big deal in getting your website noticed on Google. A while back, Google confirmed that links are among the top three factors for ranking.
But Google does not view all links equally. They want to see a diverse mix of links that look natural. If you have too many of one type (like only getting links from affiliate blogs), it can raise suspicions. If Google thinks you’re buying links, it’s bad news for your SEO.
So, aim for a well-rounded backlink profile. That means having a mix of follow and no-follow links, using different anchor text, and getting links from websites of various authority levels, from respected industry publications to local bloggers.
To help with this, Namastetu.ae, the number one Social media marketing agency in Dubai here are five strategies to build a strong backlink profile.
1. Create Linkable content
To naturally attract links to your website, create content that people want to link to. This can be:
- Industry research
- Detailed how-to guides
- Useful statistics
- Local guides
You can also try the “skyscraper technique.” Find the best-ranking content for a keyword, then create an even better version. Reach out to websites linking to the original and suggest they link to your improved piece instead.
2. Make the most of your online mentions.
Use tools like Google Alerts or social media monitoring to find out when your business or top executives are mentioned on the web. If someone talks about you but forgets to link to your site, reach out and thank them. Politely ask if they could add a link so their readers can easily discover more about you.
3. Try Guest Blogging
Share your unique knowledge with the world by guest blogging on relevant websites. You have insights and best practices that can benefit your industry and customers. Look for industry publications your audience follows and search for their ‘write for us’ or ‘guest contributor guidelines.’ Pitch your ideas and expertise.
4. Don’t overdo it with anchor text.
While it’s tempting to use your top keywords in every guest post, Google doesn’t like it. Instead, link to your website naturally in your articles. Include keywords when they fit naturally, but don’t overuse them.
Effective marketing naturally earns good backlinks, but sometimes, a little push is needed. Create valuable content, and don’t hesitate to request a link! Partnering with a Digital marketing agency Dubai can supercharge your results. We helped our technology client achieve first-page Google rankings in just one quarter. Get in touch with Namastetu.ae to boost your brand’s visibility. Take the next step today!